The evolving needs (Topic 5)

Refreshing approaches I observed as I read posts of my different colleagues. Everyone can be a content producer – a musician, a journalist, a researcher or a film maker.

open-access

(The Island’s Computer Guys Ltd, 2015)

The internet possesses the ever unpredictable influence in terms of promoting content producer’s works and the sharing of information across the world. As Stephanie mentioned in her blog, Open Access Information (OAI) raises public awareness and acknowledgment of the author. Although some may mention that it is due to increase of tendency in individuals citing the works, I thought that a more applicable explanation is the accessibility that allows individuals to come across works of the author. Public information may not be cited if it is of a unacceptable quality. Closed access information may be viewed less because consumers are unsure about the quality of the content, especially if the author is relatively unknown.

A drawback that Stephanie observed was the violation of copyright as some may circulate the content content producers as theirs or illegally online. Demonstrating a different viewpoint, I thought that the concern will not cease even if the content producer limits the access of his content. Perhaps it is the nature of Internet that encourages the unethical circulation. Privacy issues still occur as we have seen music artists not uploading music to streaming sites but yet many try to share the music with others illegally. However as I read Sze Li‘s blog, I wonder if there could be more to why there was rising issues of copyrights violation. The motivation behind it can possibly be derived from the inequity of value received in terms of the price users pay.

Chris-Anderson's-Freemium

(Thorell, 2015)

The case of SkillShare utilises the “freemium” model whereby users can opt for free or premium membership. A premium membership comes with extra features that they may value (e.g. No advertisements, unlimited amount of access). This may possibly balance the needs of users (as they can choose accordingly) to maximise the interests of content producers. If this same concept is used in music industry (e.g. Spotify) that sees considerable success, do you think this will alleviate the problem in other industries? Less violation concerns are seen as users value the service of streaming any music with just a monthly subscription fee and they may grow into digital residents.

By making content freely online, we see benefits. However, by controlling the amount of free content and the price perception will then able to balance the advantages and disadvantages of making content freely online.

References

The Island’s Computer Guys Ltd, (2015). Open Access. [image] Available at: http://matiatiafyi.org.nz/home-page/open-access [Accessed 13 Nov. 2015].

Thorell, L. (2015). Freemium. [image] Available at: http://offthegrid-pr.com/socially-responsible-pr/2010/4/14/6-ways-for-online-business-directories-to-convert-more-freem.html [Accessed 13 Nov. 2015].

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