“Your network is bigger than you think”. A study conducted by Stanley Milgram and Duncan Watts introduces a concept of three degrees of separation (or influence) – individuals connected to you via no more than three intermediaries may provide a professional opportunity resulting from the presence of trust (Catarina, 2014).
Assuming you have 50 friends, they have 30 friends and these 30 friends have 10 friends each. This boils down to 15,000 potential professional connections if you are able to market yourself well! That being the case, think about people whom you have worked with in real life. Connecting with them on professional networking accounts such as LinkedIn increases the chance of expanding network as you may discover new communities through these people whom you have worked with (or vice versa). Hereby, authentic online professional profile may be derived from the amalgamation of your present offline relationships and online.
As James O’ Reilly mentioned, “Authenticity is critical online.” Tell the story of yours across different social media platforms. On LinkedIn, relevant information detailing your qualifications, goals and experiences should be included as a part of your compelling brand. Snippets of past projects in multimedia form may enhance your online profile with persuasiveness and at the same time, recommendations from past superiors or colleagues will also create new buy-ins.
Do not simply just set up an LinkedIn profile and wait for people to discover. Simply put it is more than a career opportunity; but also a platform in creating and sharing ideas with individuals of common interests and goals. Therefore, individuals can participate actively in discussion groups and upload industry-related content that keep others in loop (e.g. Social Media Marketing)
While professional networking accounts are used in spotting talents, social media accounts of an individual are increasingly reviewed by HR personnel before making a hiring decision (Jobvite, 2015). Hence, we see the need in ensuring that the content does not display the ugly side of our social life, but rather the skills and potential contributions we may bring to the company. Displaying commitment in our hobbies may tell an individual’s passion and probably the values he holds. For instance, an individual posting his recipes creations on his blog regularly may indicate his discipline and creativity in a light-hearted manner that differentiates him from the others (TheEmployable, 2014). And these values could possibly reflect future positive work performance. Thus, social accounts play a part in shaping professional online profile. And an individual may even link his LinkedIn account to his social media accounts, while adjusting privacy settings accordingly – keeping private life to his social circle.
The influence of one’s online professional profile is not only measured by its content but also the constant effort in connecting with others. Also, we see the importance of the validity of every information being upload – Former Yahoo CEO Scott Thompson was forced to resign because of his fake qualifications on LinkedIn.
Catarina, A. (2014). 3 degrees of influence. [image] Available at: http://www.science20.com/catarina_amorim/we_might_have_no_free_will_but_at_least_we_are_influencing_half_of_the_world-130626 [Accessed 5 Nov. 2015].
Hary, V. (2014). The Role of Social media in Professional Development: A Job-seeker’s Perspective. [image] Available at: https://www.linkedin.com/pulse/20140918074208-255445305-the-role-of-social-media-in-professional-development-a-job-seeker-s-perspective [Accessed 5 Nov. 2015].
Jobvite, (2015). 2014 Social Recruiting Survey. [online] Available at: https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf [Accessed 5 Nov. 2015].
LinkedIn, (2015). LinkedIn Power Profiles 2015 – James O’Reilly, Verse Wealth, Australia. Available at: https://www.youtube.com/watch?v=l9QQTgI8230 [Accessed 5 Nov. 2015].
TheEmployable, (2014). How blogging can help you get a job. [online] Available at: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ [Accessed 5 Nov. 2015].